Mido

Founded in Switzerland by Georges Schaeren in 1918, Mido is today based in the town of Le Locle, in the heart of the Swiss Jura mountains.

Since its inception, Mido’s philosophy has combined innovation, aesthetics and functionality. The brand shares these essential values with some iconic architectural glories from which it draws inspiration for its collections. Cutting-edge technology, automatic movements renowned for their excellence, and high-quality materials are the three pillars on which Mido's unique expertise rests.